About

Since 2002 cintelliq has provided independent analyais on emerging technologies to clients worldwide.

Data first company - valuing analysis over common held opinions

The Solo Analyst is an independent newsletter launched in July 2024 by cintelliq Limited.

The Solo Analyst has been started in recognition that early-stage technology focuses business need to conduct commercial intelligence and technology intelligence as they transition from research and development through to commercial launch. However, this often falls to a single person in the company. Someone who may be new to market intelligence, who may not have prior experience and who may have limited resources available to them. This newsletter is aimed at that person.

Each week The Solo Analyst aims to provide content that helps early-stage technology companies with:

• practical approaches to gathering intelligence about their competitors, their markets, or their industries - with worked examples of relevant pieces of research and analysis
• our own independent research and analysis of markets, companies, technologies, investments, patents and industries
• reviews of recently published research relevant for early-stage technology companies
• interesting sources of information suitable that early-stage technology companies may find relevant for research and analysis

The newsletter is written by Craig Cruickshank, Managing Consultant at cintellq.

I have been that Solo Analyst at early-stages technology companies, providing market intelligence services at consultancies, and my own company, to early-stage technology companies. At the early stage of my career I would have welcomed guidance on how to conduct market intelligence, what data to collect, what to analyse, how to analyse, how to present the insights and conclusions generated from my research and analysis.

I have spent more than thirty years working in market and technology intelligence roles - more recently I worked at TTP plc as Senior Marketing Intelligence Analyst were I provided market intelligence services for the many market teams across the company's three business units - Deep Tech, Healthcare and Life Science. Services delivered for example - quarterly analysis of M&A activities and VC funding across the In Vitro Diagnostics industry, market sizing, analysing VC investments across the cultivated meat industry, competitor analysis of cell and gene manufacturing companies, identifying opportunities in smartphones along with many market intelligence activities in support of business development for individual market teams.

In addition to working on internal projects I also worked directly on client projects - leading the marketing intelligence activities - delivering analysis and insights on markets, competitors, customers, industries, investments and technologies.

Prior to working at TTP plc I spent 18 years building and running a successful technology and commercial advisory business focused on helping clients understand the commercial and technical opportunities in the printed, flexible and organic electronics industry.